After 22 years in salons from Beverly Hills to Malibu, I couldn't find a single purple shampoo that worked on my own white horse. So I made one.
The White Horse Shampoo
A pH-balanced, salon-grade purple shampoo formulated specifically for white and gray horses. It removes yellow, green, and brown stains without drying or dulling the coat — made with the same human-grade quality used in top Beverly Hills salons.
Available in 16 oz, 32 oz, a 2-pack, and a 1-gallon refill.
Five steps to bright.
- 1 Fully wet horse.
- 2 Apply directly to sponge or glove.
- 3 Work into stained areas.
- 4 Let sit briefly for deeper stains.
- 5 Gently lather and rinse thoroughly.
Actually cleanses — not just masks.
Translucent finish for a true white, natural glow. No dull silver residue — just a bright, clean coat.
Born in the salon. Built for the stable.
After 22 years in the beauty industry — including studios at Home Shopping Network and salons in Beverly Hills and Malibu — Lindsey Carse couldn't find a purple shampoo that worked on her own white horse. So she made one.
Premium, human-grade, pH-balanced for sensitive equine skin. No filler ingredients. No marketing claims we can't back up. Just a formula that actually works.
From yellowed to gleaming, in one wash.
Actually cleanses the coat — not just masks stains. No filters, no staging. Just the difference one bottle makes on a real horse.
What our riders are saying.
"My gray gelding has never looked this bright. Two washes and the manure stains were gone — and his coat felt softer than ever."
"I've tried every purple shampoo on the market. Nothing comes close. The pH balance means I can wash before every show without drying her out."
"It actually smells nice and rinses clean. My old guy with sensitive skin had no reaction. Worth every penny."
Desert International Horse Park
Proudly featured at one of the premier equestrian venues in Thermal, California.
Brighter. Cleaner. Naturally white.
One bottle replaces a gallon of the competition. 30-day satisfaction guarantee — if it doesn't work on your horse, we'll make it right.
Shop the shampoo